Etelos tag:www3.etelos.com,2008-10-20:/etelos//1 2009-07-01T15:29:44Z Enabling Enterprise Web App Distribution Movable Type Pro 4.2-en Etelos Restructures $5.5 Million of Convertible 6% Secured Debt. tag:www3.etelos.com,2009:/etelos//1.188 2009-07-01T23:01:00Z 2009-07-01T15:29:44Z Maturity date extended, interest deferred and monthly principal payments eliminated.MAPLE VALLEY, WA -- (BUSINESS WIRE)--July 1, 2009--Etelos, Inc. (OTCBB: ETLO) announced today that it has executed an agreement to restructure its January 2008 and April 2008 Convertible 6% Secured Debentures... Scott Smith
MAPLE VALLEY, WA -- (BUSINESS WIRE)--July 1, 2009--Etelos, Inc. (OTCBB: ETLO) announced today that it has executed an agreement to restructure its January 2008 and April 2008 Convertible 6% Secured Debentures with a principal amount of $5.5 Million.   Under the terms of the agreement, the terms of the debentures are extended to December 31, 2012, interest accrual will be  at 0% from the date of the agreement until October 1, 2010, and all accrued interest as of October 1, 2010 will be added to principal and paid at maturity.  The company's obligation to make monthly amortizing redemption payments has been terminated; the company will make semi-annual interest payments only.  The parties further agreed to terminate the registration rights agreement entered into in conjunction with the debentures and to exchange the warrants issued in conjunction with the debentures for Etelos common stock on 1:1 basis.

This press release shall not constitute an offer to sell, or the solicitation of an offer to buy, any of these securities. Additional details regarding this transaction are available on the Company's investor page at http://www.etelos.com/etelos/investors/.

About Etelos, Inc.

Etelos is the developer of a Web app distribution platform for delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or to create new applications, then to package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled applications through a number of third-party branded application marketplaces, all based on the Etelos Platform Suite. Etelos(TM), the Etelos Platform(TM), EASE(TM), Etelos App Server(TM), Etelos VE(TM), Etelos Cloud(TM) and Etelos Marketplace(TM) are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business which are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of the Company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

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]]> Etelos Inc. Announces It Will Resell Google Apps via Etelos SaaS Marketplaces tag:www3.etelos.com,2009:/etelos//1.185 2009-06-16T14:01:07Z 2009-06-16T06:09:26Z Etelos Inc. Joins Google Apps Authorized Reseller ProgramRenton, Wash. -- June 16th, 2009 -- Etelos, Inc. (OTCBB: ETLO), today announced it has become an authorized reseller of the Google Apps™ suite of communication and collaboration tools. Google Apps will be... Eric http://www.etelos.com Etelos Inc. Joins Google Apps Authorized Reseller Program

Renton, Wash. -- June 16th, 2009 -- Etelos, Inc. (OTCBB: ETLO), today announced it has become an authorized reseller of the Google Apps™ suite of communication and collaboration tools. Google Apps will be distributed via multiple Software as a Service (SaaS) marketplaces that are based on the Etelos Platform Suite™.

Etelos is a developer and operator of private labeled marketplaces for Web-based business applications. The Etelos Platform Suite is the foundation for moving apps from a proprietary model to SaaS and it enables syndication partners to offer their applications through multiple private labeled SaaS marketplaces. Google Apps, as part of the Etelos Syndication program, will be made available to a variety of businesses in the manufacturing, service and financial industries.

"The Google Apps Reseller program will help us provide Google Apps to multiple SaaS marketplaces that Etelos operates for manufacturing, service and financial industries" said Danny Kolke, Etelos Founder and CEO. "Google Apps Premier Edition offers a broad set of powerful APIs that enable us to provision and bill Google Apps for customers using the Etelos Platform Suite on-demand model"

Google Apps brings simple, powerful communication and collaboration tools to organizations. With Google Apps, users can use applications such as Gmail™ webmail service, Google Talk™ instant messaging service, Google Calendar™ calendaring service, Google Docs™ program, Google Sites™ web application, and Google Video™ for business on their own domain to work together more effectively. Best of all, it's all hosted by Google, so there's no hardware or software to download, install or maintain.

The Google Apps Reseller program includes resellers, consultants and independent software vendors that sell, service and customize Google Apps Premier Edition for their customers. Etelos received training, support and deployment services from Google, as well as access to APIs for integrating Google Apps into their customers' business operations. Etelos is able to retain a close relationship with their customers in order to provide additional service and support. The businesses receiving Google Apps will benefit from the additional attention to their specific needs. For more information on Etelos marketplace and syndication programs, please visit www.etelos.com and to learn more about the Google Apps Reseller program, go to http://www.google.com/a.

About Etelos, Inc.
Etelos is the developer of a Web app distribution platform for delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or to create new applications, then to package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled applications through a number of third-party branded application marketplaces, all based on the Etelos Platform Suite. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business that are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including, without limitation: The Etelos Syndication Partner Program and any offerings by Syndication Partners on SaaS marketplaces based upon the Etelos Platform Suite. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.
Google, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites and Google Video are trademarks of Google Inc.

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]]> BluCapp Becomes Etelos Syndication Partner tag:www3.etelos.com,2009:/etelos//1.184 2009-06-10T14:05:00Z 2009-06-10T06:12:59Z SyncAcross is the fastest way to keep all of your contacts, calendars and tasks synchronized.Renton, Wash. -- June 9, 2009 -- Etelos, Inc. (OTCBB: ETLO), a developer and operator of private labeled Marketplaces for Web-based business applications, and BluCapp, Inc.,... Eric http://www.etelos.com
Renton, Wash. -- June 9, 2009 -- Etelos, Inc. (OTCBB: ETLO), a developer and operator of private labeled Marketplaces for Web-based business applications, and BluCapp, Inc., the maker of SyncAcross™ used to keep contacts, calendars and tasks in sync no matter the application or device, announce that BluCapp has become an Etelos Syndication Partner.

SyncAcross will be distributed via multiple Software as a Service (SaaS) marketplaces that are based on the Etelos Platform Suite™. SyncAcross automatically synchronizes your contacts, calendars and tasks across multiple applications and keeps them up to date so data is always current. Given how mobile our lives are today, SyncAcross solves one of the key problems many business people have: How to keep all information current across all of the computers, Web services and mobile devices used daily?

To purchase, customers simply select SyncAcross from a marketplace and can begin using it within minutes.

"SyncAcross solves the data sync problem of keeping multiple devices and databases up-to-date." said Danny Kolke, Etelos Founder & CEO. "One of the great advantages for BluCapp to use the Etelos Platform Suite is they were able to quickly enable their app for SaaS so they could focus on building great core product functionality."

SyncAcross allows for automated, multi-way sync across computing platforms. SyncAcross provides ways to bridge the online world of Web apps such as Google Apps, computers and mobile devices allowing all of these data sources to work together. In addition, SyncAcross provides synchronization history, backup and automated recovery so you can always get to your data.

"SyncAcross was designed to keep multiple sources of data, like Outlook, Mac, Google Apps and iPhone device data automatically in sync" Bob Thordarson, CEO of BluCapp. "In the same way that SyncAcross seamlessly works with multiple devices, Etelos delivers a seamless SaaS experience that also enables BluCapp to efficiently deliver SyncAcross to millions of small and medium businesses that would benefit from better data management between multiple devices and applications."

Etelos is a developer and operator of private labeled Marketplaces for Web-based business applications. The Etelos Platform Suite is the foundation for moving apps from a proprietary model to SaaS and it enables syndication partners to offer their applications through multiple private labeled SaaS marketplaces. SyncAcross, as part of the Etelos Syndication Partner program, will be made available to a variety of businesses in the manufacturing, service and financial industries.

SyncAcross is now available on the marketplaces that have been built on the Etelos Platform Suite. For more information or to browse those marketplaces, please visit Etelos.com.

About Etelos, Inc.
Etelos is the developer of a Web app distribution platform for delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or to create new applications, then to package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled applications through a number of third-party branded application marketplaces, all based on the Etelos Platform Suite. Etelos™, the Etelos Platform Suite™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit Etelos.com.

About BluCapp
BluCapp, Inc. is a software development firm based in Seattle with offices in India. The company specializes in providing full-featured on-demand business and productivity applications via the Web. For more information about SyncAcross, visit SyncAcross.com or the SyncAcross marketplace listing.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business which are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including: Our partnerships with Revonix or others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our products and platform roll-out. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

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]]> Etelos Partners with Revonix to Syndicate Revonix Digital Presence tag:www3.etelos.com,2009:/etelos//1.183 2009-06-02T14:01:00Z 2009-06-02T19:05:21Z Renton, Wash. -- June 2nd, 2009 -- Etelos, Inc. (OTCBB: ETLO), and Revonix today announced Revonix has become a syndication partner for the distribution of Revonix Digital Presence via multiple Software as a Service (SaaS) marketplaces operating on the Etelos... Eric http://www.etelos.com Revonix Digital Presence via multiple Software as a Service (SaaS) marketplaces operating on the Etelos Platform Suite™.

Etelos is a developer and operator of private-labeled marketplaces for Web-based business applications. The Etelos Platform Suite is the foundation for moving apps from any proprietary model to SaaS and it enables Etelos Syndication Partners to offer applications through multiple private-labeled SaaS marketplaces. As part of the Etelos Syndication Partner program, Revonix Digital Presence will be made available to a variety of businesses in the manufacturing, service and financial industries.

Revonix Digital Presence is the fast, affordable and safe way for small and medium businesses to create great Web or ecommerce sites. With its DIY approach, more than 500 professional design templates, image galleries, blog and forum capabilities, Revonix Digital Presence makes it easy for millions of small and medium businesses to support their operations. Customers can build a simple Web presence or expand their business footprint by adding ecommerce functionality. Customers simply select Revonix Digital Presence from a marketplace and can begin using it within minutes without having to download and install it themselves.

"The Revonix Digital Presence makes it easy for small business owners to add a Web presence or create an ecommerce channel," said Danny Kolke, Etelos Founder and CEO. "The Etelos Platform Suite adds to this by providing a simple way to distribute and provision Revonix Digital Presence across multiple Etelos marketplaces."
 
"Revonix is committed to provide easy-to-use solutions for our customers," Revonix CTO Brent Lindell said. "We're excited to work with a quality partner like Etelos to efficiently deliver Digital Presence to millions of small and medium businesses.

"As part of our Digital Commerce package, we provide a complete solution including marketing tools for promotions and advertising, templates for product offerings and integrated check-out, shipping and payment processing," added Lindell.

Revonix Digital Presence is now available on the marketplaces that have been built on the Etelos Platform Suite. For more information or to browse those marketplaces, please visit
Etelos.com.

About Etelos, Inc.
Etelos is the developer of a Web app distribution platform for delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or to create new applications, then to package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled applications through a number of third-party branded application marketplaces, all based on the Etelos Platform Suite. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit Etelos.com.

About Revonix
Revonix is a provider of hosted applications for the small business community. By leveraging expertise in software and application development, Revonix enables enterprise solutions to the SMB community. Revonix leverages economies of scale by offering enterprise software in a hosted SaaS environment. These hosted solutions allow customers to achieve quality, scalable results previously not available. For more information, please visit www.revonix.com.
 
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business that are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including, without limitation: The Etelos Syndication Partner Program and any offerings by Syndication Partners on SaaS marketplaces based upon the Etelos Platform Suite. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

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]]> Viewpath to distribute Project Management Applications on Web App Marketplaces Powered by Etelos tag:www3.etelos.com,2009:/etelos//1.169 2009-05-22T14:01:33Z 2009-05-22T06:07:19Z Renton, Wash. -- May 21, 2009 -- Etelos, Inc. (OTCBB: ETLO), which makes the Etelos Platform Suite for developing and operating Web app marketplaces, and Viewpath, the maker of a Software as a Service online project management application, have announced... Eric http://www.etelos.com
Viewpath's project and event management application will be distributed via multiple Software as a Service (SaaS) marketplaces that utilize the Etelos Platform Suite. This partnership makes it easy for millions of small and medium business customers to streamline their business operations by using Viewpath to manage day-to-day task assignments among workgroups. Customers can simply select Viewpath from a marketplace and begin scheduling activities within minutes.

"We are excited to offer Viewpath to our partners as well as any business looking to implement a feature-rich project and event management solution," said Danny Kolke, Etelos Founder & CEO. "The Etelos SaaS Syndication Platform helps developers reach an audience faster and easier than before."  

Viewpath's online solution offers functions such as inline editing, drag-and-drop scheduling on Gantt Charts, assignment notifications, integrated timesheets and cost tracking, user-defined dashboards for viewing real-time updates, customizable page layouts and reporting, and multiple levels of collaborative access permissions. It is available on the Etelos Marketplace and will be added to a network of syndicated marketplaces as well.

"By syndicating our application, we are able to reach a broad audience of businesses across multiple verticals," Viewpath CEO Dean Carlson said. "The Etelos Platform Suite has made this transition from a hosted application to a syndicated model easy and simple."

Etelos is a developer and operator of private labeled Marketplaces for Web-based business applications. The Etelos Platform Suite is the foundation for moving apps from a proprietary model to SaaS and it enables syndication partners to offer their applications through multiple private labeled SaaS marketplaces. Viewpath, as part of the Etelos Syndication program, will be made available to a variety of businesses in the manufacturing, service and financial industries.

Viewpath is now available through the Etelos Marketplace as an on-demand application. For more information, please visit etelos.com.

About Etelos, Inc.
Etelos is the developer of a Web app distribution platform for delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or to create new applications, then to package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled applications through a number of third-party branded application marketplaces, all based on the Etelos Platform Suite. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

About Viewpath
Viewpath is a powerful online application that makes it easier than ever for individuals and collaborative teams to manage a wide array of projects and events. Companies and organizations of all sizes use Viewpath because it continually proves to be simple-to-learn, quick-to-deploy, and easy-to-afford. The application delivers unmatched performance by combining graphically rich planning and tracking tools, intuitive user-interfaces, and advanced web technologies such as drag-and-drop scheduling. It has many feature innovations that greatly simplify the process of aligning resources, organizing workflow, prioritizing daily action plans, streamlining group communication, and more. Whether it's coordinating activities for a small meeting event or a multi-company project that spans numerous time zones, Viewpath's user-friendly format is designed for the real-world demands of managing projects and events that intersect people's professional and personal lives.  

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business which are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including: Our partnerships with Viewpath or others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our products and platform roll-out. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

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]]> After 10 Years, I Still Can't Stop the Rain tag:www3.etelos.com,2009:/etelos//1.166 2009-05-08T15:21:52Z 2009-05-08T07:27:42Z Danny http://www.etelos.com
Here are the top 10 lessons that I have learned:

Lesson #1 - I've learned that I cannot stop the rain. 

As profound and simple as it may seem, there are those that think they can.  It may help me that I live 30 miles east of Seattle where it actually rains more than downtown Seattle.  I routinely talk to others who apparently are victims of their geography because they think they can do anything.  I'm not under this impression.  Actually, I have learned that I can't do anything without other people.  It's these people that get things done.  I am here to serve them and that's my purpose.  They are the ones who accomplish amazing things.  I am amazed by them.

Lesson #2 - The road of an entrepreneur for some is harder than others. 

Some people are lucky and others work hard at it.  I have seen in the last 10 years a slew of simple concepts well funded because they were web based - and apparently that's all.  I don't really need to ramble off the list, do I?  Being in the right place when a market moves is really important.  Inventors who come too soon can suffer horrible fate.  Those that come too late the same.  Remember that being well funded is not the same as being successful.  There are some business plans where obscene funding overcomes poor execution, but that is the rarity.  More often than not, poor execution will bring lucky entrepreneurs down - the hard workers eventually get it right.

Lesson #3  When people say "just trust me" run away. 

I learned that when people say "trust me" there usually is a reason that they have to say it. Trust is always earned. To give your trust away before it's earned is both foolish and dangerous.

Lesson #4 - I learned that children grow up no matter what the economic condition is.

In 10 years my baby grew up to be a beautiful young girl, and my two sons were born and are in school.  They are precious to me and they don't care about what happens at work nearly as much as they care that I am their dad.

Lesson #5 - I learned that my wife is a great person.

It's true. My wife is a great person with enormous character and devotion to her husband and family.  I am amazed. I am humbled.  I am inspired.  I don't know what I would do without her.  It has been said that behind every great man is a successful woman, I don't think I would call myself great. But I would be a shadow of myself without her. 

Lesson #6 - I learned that my faith is more important than anything else. 

Without my belief in a God who loves me, I am not sure I would have endured the troubles that I have.  For in my journey, there has come many points where I have reached the end of my knowledge; and I am blessed to be surrounded and supported by incredibly talented and gifted people who are there to help at the right time.  I can't explain it.  I have learned to trust in my faith and a God who sustains me, no matter how good and no matter how bad things may seem.

Whether you believe in God as I do, or you believe that a series of random unplanned sequence of events (probably trillions of them) in which you have somehow survived and which has lead to your very existence - either way, be thankful for this day.  If nothing else is true, the very fact that you exist, it is a miracle - and be thankful for it.  I recently have noticed an abundance of miracles happening every day in my life.  The tougher the circumstance, the more amazing the miracle.  It's building in my life more acceptance over the challenges and confidence in knowing that things will work out.

Lesson #7 - I have learned that the government does nothing to help business and seemingly everything to hinder. 

While even if we assume these actions are not done 'deliberately', the 'unintended consequences' of increasing governmental and accounting regulations make it extremely difficult for an entrepreneur to succeed.  Whether it's a tax code that taxes paper transactions that have no cash value, or mark-to-market that causes inflated values for both losses and gains on a P&L or Balance Sheet; it doesn't matter.  Governmental and accounting regulations only become more complex and their impact on the market only creates less opportunity. While you can argue that such regulations serve to protect, there is no government or accounting rule that can be passed to help a company produce a better product for it's customers.  Only increased competition can create an environment where customers reward good products and punish the bad.  When government makes any rule, the potential consequences need to be examined more than the rule itself.  A ruler never judges themselves by the results of their actions, only by their intentions.  Remember that well. It's the consequences of their actions that impact generations.
 
Lesson #8 - I have learned that there are a lot of stupid people in this world. 

There are people that say and do hurtful things.  They tend to group together in mobs with seemingly complete disregard for the consequences of their actions.  Some of these stupid people however if you talk with them one on one are quite intelligent.  So how then can smart people do such stupid things? I'm still working on this.  Right now, I am working hardest on not making stupid decisions myself - especially if the experts tell me to do it and everything in my gut says.... "YOU ARE WRONG".  It's foolish to do something merely because everyone else is doing it. And just because everyone is doing it, doesn't make it the right decision.

Lesson #9 - I have learned that there are some incredibly good people in this world. 

There are some amazing people out there.  Genuine people of character that will support you, work with you and take care of you.  When you believe in what you are doing, it's amazing who will come to your aid to support you.  Remember to take care of these people.  I have noticed in my life a team of individuals working together to work miracles.  Not any one of them doing anything extraordinary but when combined as a group; they seem to accomplish miracles and they seem to move mountains.  The more practical a solution, the more basic and simple the solution; a bigger miracle it seems when combined as a group.  Incredibly good and amazing people.


Lesson #10 - The greatest thing you can do in business is to serve your customers and not quit. 

Make a product or deliver a service that your customers want.  The closer you work with them, the better your success will be.  If you quit, you quit on your customers too.  The more customers you serve, the easier it becomes to measure success.  When you stop serving customers, the end will soon be near.


In Conclusion

As for me, I am here today to serve our shareholders and our customers.  It's that simple.   It's our customers over time that will either make us successful or not.   This rule is no different than any other CEO or any other entrepreneur.  Serve your customers.  Those who lose sight of this will fail. And your shareholders will be thereby well served.

I hope this perspective serves you well today and inspires you to think for yourself, if nothing else.  A company is a funny thing.  It is an entity of its own where people come to make things: to meet people that want to buy things and people who want to participate in the benefits of the enterprise.  We are those people; whether customers, workers, or shareholders. 

I hope you are enjoying your journey.  No matter what happens. I am.


]]> Renovatix Solutions launches MYSMBSTORE.com tag:www3.etelos.com,2009:/etelos//1.165 2009-05-07T14:01:41Z 2009-05-07T07:10:36Z Renovatix Solutions, a leading provider of end-to-end solutions and services for small business customers, and Etelos, Inc. (OTCBB: ETLO) today announced the launch of MYSMBSTORE serving as a central repository of hosted applications and information catering to the specific needs of small business customers. Eric http://www.etelos.com Web application marketplace serves small and medium businesses that are seeking business solutions.

Austin, Texas - May 7, 2009 - Renovatix Solutions, a leading provider of end-to-end solutions and services for small business customers, and Etelos, Inc. (OTCBB: ETLO) today announced the launch of MYSMBSTORE serving as a central repository of hosted applications and information catering to the specific needs of small business customers.

Utilizing the Etelos Platform Suite for hosted applications, www.mysmbstore.com offers services ranging from VOIP, CRM, and document storage to Web creation, email management and accounting. This unprecedented collection of well-known solutions provides any SMB owner a one-stop shop of virtually everything needed to manage their day to day activities, with single sign on access. Offered as monthly subscriptions and hosted online, SMBs can use the store to centralize the management of these services and collaborate with millions of other SMBs to share best practices within a user community designed entirely for them.

"As SaaS begins to reach critical mass, there is no better example of how cost effective, secure and reliable these services can be delivered, than to the small business customer," said J. Scott Robinson, General Manager, Renovatix Solutions. "MYSMBSTORE has everything they need to manage their business, along with the ideology this unique community culture stands for; being as creative and resourceful in obtaining these services, as they are in servicing their customers."

The Etelos Platform Suite enables software developers to syndicate their products over various marketplaces and it gives vendors the ability to implement a custom marketplace to deploy on-demand Web software to businesses.

"A marketplace such as mysmbstore.com that caters directly to small and medium businesses provides a valuable tool for those businesses to succeed," Etelos Founder & CEO Danny Kolke said. "The marketplace Renovatix is building and launching contains many great tools that businesses will find valuable."

Financial terms were not disclosed. For more information, please visit mysmbstore.com.

About Renovatix Solutions, LLC
Renovatix Solutions is a strategy consulting and management firm based in Austin, TX, enabling turnkey resources for companies that value the power and speed of professional sales, representation, marketing, billing and account management services. For more information about Renovatix, please visit www.renovatixsolutions.com. MYSMBSTORE™ and Renovatix Solutions™ are trademarks of Renovatix Solutions, LLC.

About Etelos, Inc.
Etelos (OTCBB: ETLO) is the provider of a Web app distribution platform delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or create new applications, then package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled application with their own application marketplace. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business that are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including, without limitation: The Etelos Syndication Partner Program and any offerings by Syndication Partners in SaaS marketplaces based upon the Etelos Platform Suite. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

]]> Movable Type as a Service tag:www3.etelos.com,2009:/etelos//1.164 2009-03-31T18:30:41Z 2009-03-31T10:37:19Z I am excited to have Six Apart as a new partner with Movable Type available as a subscription based service now available in the Etelos Marketplace and through our Syndication Partner program.I have been using Movable Type for 6 months... Danny http://www.etelos.com I am excited to have Six Apart as a new partner with Movable Type available as a subscription based service now available in the Etelos Marketplace and through our Syndication Partner program.

I have been using Movable Type for 6 months now, it's what we use to publish the very front end content of our website and blog and I am very pleased with how easy to use it is, it's performance and much more.  I can see why they are tearing it up in the market for corporate blogging.
movable-type-etelos-blog.png

So what does this mean?

Movable Type has been mainly distributed as a downloadable application from the Movable Type website.  An administrator would then have to install it on a machine and set it up. For me, that's beyond my skill set.  I am just a CEO these days with not the time nor overall ability to do that.  So now with the SaaS version being available from Etelos, you can go to the Etelos website (and soon also in other third party Marketplaces based on the Etelos Platform Suite) and sign up for it just like any other SaaS app and it will be installed for you on demand.  Sweet.  Free trials are available too!

 movable-type-dashboard.png
My favorite things about Movable Type

Thumbnail image for movable-type-thumbnailer.pngI love how easy it is to create a post, upload images on the fly, adjust them, thumbnail them, tag things, manage when posts get published, and work within a corporate environment to share and get things approved.  The dashboard gives a good summary of what's going on and links to my activities as a user.

Overall, I have very few issues with this tool.  Great wysiwyg for editing articles, posts, pages and more.  It's so easy to use I set my dad up with a Movable Type blog.  



So What's the bigger picture?

The bigger picture is the movement from downloadable software to on demand turnkey solutions.  In working with Movable Type on this project, there were no code changes to go from one to the other.  Additionally, we tied in the subscription management features of the Etelos SaaS Application Platform and the other features of the Etelos SaaS Distribution Platform.  Now other Etelos Marketplace Partners can easily sell and distribute Movable Type (and other solutions) as a service to their customers. 

Last week, we also announced the availability of a SaaS version of Intek's supply chain management solution. In a similar way, Etelos supported their move to SaaS from a previously traditional Windows client-server installation and physical premise deployment.  How exciting is that?  It's all part of a bigger trend.

There is no secret about the continuing shift from downloadable software to Software as a Service.  It seems that every major software company is in pursuit of this distribution model. (Did you see the press about IBM's announcement yesterday?)  At Etelos, we are excited to be a platform to enable both the services and infrastructure to migrate a solution, as well as the platform and tools to sell and distribute them.

And if you have an app that you think is a good fit to shift from downloadable software to SaaS, check out our dev kits and see if it will work for you too.

Stay tuned as more software moves from downloads to web distribution.  It's an exciting time in this industry.



]]> Etelos Partners with Six Apart to Syndicate Movable Type Platform tag:www3.etelos.com,2009:/etelos//1.163 2009-03-31T12:00:39Z 2009-03-31T05:16:32Z Etelos, Inc. (OTCBB: ETLO), the developer of the Etelos Platform for distributing Web applications, and Six Apart Ltd., the world's leading blogging software and services company, today announced the availability of the Movable Type social publishing platform as an on-demand hosted service through the Etelos Syndication Partner Program. Eric http://www.etelos.com Renton, Wash. and San Francisco -- March 31, 2009 -- Etelos, Inc. (OTCBB: ETLO), the developer of the Etelos Platform for distributing Web applications, and Six Apart Ltd., the world's leading blogging software and services company, today announced the availability of the Movable Type social publishing platform as an on-demand hosted service through the Etelos Syndication Partner Program.

Movable Type will be distributed via multiple Software as a Service (SaaS) marketplaces that utilize the Etelos Platform Suite. This partnership makes it easy for millions of small and medium business customers to support their business operations by starting a social website on Movable Type. Customers can simply select Movable Type from a marketplace and begin using it within minutes.

"Movable Type is a great resource for businesses planning to begin or augment their social media activities and enrich their online presence," said Danny Kolke, Etelos Founder & CEO. "One of the great advantages of the Etelos Platform Suite is the ability for software providers to distribute applications across multiple Etelos marketplaces."

Movable Type is the smart, affordable, and secure way for small and medium businesses to market their brand and engage customers and prospects online. Whether building a new website from scratch or integrating a blog or social network into their existing site, Movable Type can help businesses increase traffic to their site and build lasting relationships with their customers. Businesses can update their site quickly and easily with easy-to-use but powerful administrative tools, eliminating the need for costly IT services.

"We are committed to making it as easy as possible to build rich, interactive websites using Movable Type, and this partnership with Etelos helps us achieve that," said Ed Anuff, EVP and GM of the Movable Type and Professional Services Division of Six Apart. "We're excited to work with a quality partner like Etelos to efficiently deliver innovative social media solutions to millions of small and medium businesses."

The Etelos Platform Suite powers the ability to syndicate a single application across multiple marketplaces. Movable Type will be available to a variety of businesses in the manufacturing, service and financial industries.

Movable Type is now available on the marketplaces that have been built on the Etelos Platform Suite. For more information or to browse those marketplaces, please visit Etelos.com.

About Etelos, Inc.
Etelos is a Web app distribution platform delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or create new applications, then package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled application with their own application marketplace. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

About Six Apart
Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. The company provides the Movable Type social publishing platform, the TypePad premier hosted blogging service, Vox, a free blogging service for friends and families, advertising solutions for leading brands and influential bloggers, and a wide range of services dedicated to help bloggers thrive in today's social media landscape. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate website at http://www.sixapart.com/.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business that are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including, without limitation: The Etelos Syndication Partner Program and any offerings by Syndication Partners in SaaS marketplaces based upon the Etelos Platform Suite. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

-END-

Eric Berto                                                         Jeff Salzwedel    Jane Anderson
Etelos, Inc.           Salzwedel Financial Communications, Inc.    Six Apart
425-753-2222                                                    503-722-7300    650-440-0450
press@etelos.com                                         jeff@sfcinc.com    jane@sixapart.com

]]> Intek and Etelos are awesome together tag:www3.etelos.com,2009:/etelos//1.161 2009-03-25T14:05:34Z 2009-03-25T05:59:02Z Over the last several weeks I have come to appreciate how cool Supply Chain Execution software can be. I am referring to Intek Integration Technologies and how they are using Etelos. Intek has been around for 21 years and has... Danny http://www.etelos.com Intek Integration Technologies and how they are using Etelos. Intek has been around for 21 years and has an impressive list of clients such as Petco, Boyds Coffee, Animal Supply, Shop Bop and Bargreen Ellingson to name a few listed on their Web site. 

Intek is utilizing the Etelos SaaS Application Platform, one of the four platforms in the Etelos SaaS Platform Suite, to move their application to Web-based distribution. With 21 years of thought leadership in their application, they didn't want to rewrite their entire system. Additionally their systems drive automation on the warehouse floor and users in the distribution center mostly use hand held devices to pick orders. The end-users aren't really using a browser -- but they are using Web-enabled devices.

In the example below admin users can access Intek Warehouse Librarian in a browser for administration while users on the warehouse floor can use the hand-held device to pick orders. These are WiFi devices so they access Intek's Warehouse Librarian over the Web.

intek-wl-intermec.png
That's just too cool. Imagine warehouse workers running around filling orders efficiently and those devices are talking over the web to servers in the cloud. Additionally, the admin solution can also be run using RDC (remote desktop connection) as shown in the screen below.

intekrdc.jpg
A Supply Chain Execution solution is more complicated still than your standard SaaS free-try-it-before-you-buy-it model: mostly because of the need to integrate operational data into the solution. However, by managing server deployments in the cloud, Intek can deploy servers already setup with the main applications and settings in far less time and spend the consulting hours on valuable integration, not setting up machines.
 
The server management interface from Etelos makes it easy to manage the inventory of deployed instances all online. Intek can provision virtual servers on demand as resources,  developers can then install pre-configured Warehouse Librarian instances creating a base solution to be replicated. These new instances can then be packaged into templates and inventoried in the Etelos app repository. Intek can then deploy on demand for appropriate customer installations as users sign up. This solution enables Intek to signup and provision conventional client server installations, from the cloud, as a service on a subscription-type model.

my-installations.png
The account management allows platform admin users the ability to label, track and manage their installations. The management interface for Virtual Environments allows users to start, stop, restart, check status and even "build" a template from that instance to save in their template library for re-provisioning to new sign ups.

manage-ve.png
Virtual Environment templates can then be inventoried and provisioned on demand for new users within minutes.

my-templates.png

So to summarize this, Intek has taken their client server solution and moved it to a cloud based distribution model using the Etelos SaaS Application Platform. The process could be summed up in this way:

1) Get a development environment that meets your solution
    (in this case, Windows Server 2008)
2) Install applications into that environment
3) Package it up as various templates and store in Etelos template library
4) Create store listings for selling applications
5) Start taking orders and installing apps...
7) Or even deploy installations from a wholesale app management system

Check out what Intek is up to on its Web site. Right now this solution is available for demonstration with their sales team. I call it a premier SaaS offering, meaning that its price tag is a bit more than $50 per month per user not to mention that its value is significantly greater than that as well.
]]> Intek Integration Technologies, Inc. uses the Etelos Platform Suite to reduce cost of deployment and reach new markets tag:www3.etelos.com,2009:/etelos//1.162 2009-03-25T12:02:20Z 2009-03-25T04:06:57Z Intek Integration Technologies, Inc., which for more than 21 years has been a provider of premium Supply Chain Execution software, has launched an on-demand hosted version of its client/server software for distribution through the Etelos Platform Suite. Eric http://www.etelos.com
Etelos, Inc. (OTCBB: ETLO) enables software makers to distribute Web applications through the Etelos Platform Suite. By using the Etelos Platform Suite, Intek has been able to take a deployment that took weeks or even months and significantly reduce the implementation time.

By deploying as a Software as a Service, Intek's customers are able to lower the total cost of ownership. SaaS means less capital equipment, faster implementation and easier scalability. Intek, while already having the most scalable application suite in the industry, can now sell to the emerging and small business market by utilizing the Etelos platform.

"Being able to deploy as an on-demand application gives the customer advantages beyond not having to buy extra equipment," Intek CEO Mac Cutchins said. "Customers are able to deploy and begin using the software much more rapidly, which helps them see the benefits right away."

Intek uses the Etelos Platform Suite to package and deploy implementations of its entry level Supply Chain Execution software, Warehouse Librarian Essentials™, which combines Warehouse Management Systems (WMS) and Warehouse Control Systems (WCS) into one integrated solution to maximize the efficiency of an operation. Before utilizing the Etelos technology, Intek would need to travel to the company implementing its solutions and install the software as an on premises system.

"The Etelos Platform Suite is a great resource for software developers that are looking to solve the distribution problem," said Danny Kolke, Etelos Founder & CEO. "With the economy uncertain, this is a great way to reduce costs and provide extra value to potential customers."

The Etelos Platform Suite also enables software developers to syndicate distribution of their products in multiple marketplaces and it permits vendors to implement a customized marketplace, offering both general and targeted Web applications to their customers.

For more information about the Etelos Platform Suite and how it can help your business, please visit Etelos.com.

About Etelos, Inc.
Etelos delivers a Web application distribution platform for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or create new applications, then package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled application with their own application marketplace. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

About Intek Integration Technologies
Intek Integration Technologies develops Supply Chain Execution (SCE) software that helps manufacturers and distribution companies better manage their warehouses, inventory levels and supply chain. Our solution uniquely combines Warehouse Management Systems (WMS) and Warehouse Control Systems (WCS) into one integrated and superior solution to maximize the efficiency of your operation. Intek boasts the most scalable application suite in the industry and delivers fast ROI in operations that vary in size from a single warehouse employee to thousands of associates in distribution centers around the globe. Running on the Windows platform, we deliver you significant time to value and TCO benefits compared to our competition.  With Intek, flexibility comes out of the box. For more information, please visit www.intek.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business which are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including: Our partnerships with Intek or others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our products and platform roll-out. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

-END-
]]> The Intek success story tag:www3.etelos.com,2009:/etelos//1.160 2009-03-25T12:02:06Z 2009-03-25T04:07:50Z Imagine if you could take your product from a time-consuming, resource-intensive on-premise installation and easily convert it to an on-demand Software as a Service solution. This is exactly what Bellevue, Wash.-based Intek Integration Technologies, Inc. has done. Eric http://www.etelos.com Picture 3.png
This is exactly what Bellevue, Wash.-based Intek Integration Technologies, Inc. has done. Thanks to the Etelos Platform Suite, Intek has taken its Warehouse Librarians Essentials application and brought it online as a SaaS solution.

In a press release we published this morning, Intek CEO Mac Cutchins said:

Being able to deploy as an on-demand application gives the customer advantages beyond not having to buy extra equipment. Customers are able to deploy and begin using the software much more rapidly, which helps them see the benefits right away.

We like these kinds of stories for more reasons than the obvious. Providing a platform that helps both Web app developers and the users of them is something that provides more than simple monetary benefits.

SaaS means less capital equipment, faster implementation and easier scalability. Intek, while already having the most scalable application suite in the industry, can now sell to the emerging and small business market by utilizing the Etelos Platform.

Intek uses the Etelos Platform Suite to package and deploy implementations of its entry level Supply Chain Execution software, Warehouse Librarian Essentials™, which combines Warehouse Management Systems (WMS) and Warehouse Control Systems (WCS) into one integrated solution to maximize the efficiency of an operation. Before utilizing Etelos technology, Intek would need to travel to the company implementing its solutions and install the software as an on premises system.

So, you can see how important utilizing the Etelos Platform Suite is. How will you utilize it? 

]]> OpenID, Oauth and now what? tag:www3.etelos.com,2009:/etelos//1.159 2009-03-18T18:25:14Z 2009-03-18T12:02:28Z I was privileged to serve on a panel this weekend at SXSW with Bob Blakely from the Burton Group, and Joseph Smarr from Plaxo. And moderating the panel was Kaliya Hamlin, Super Hero/Identity Woman. Danny http://www.etelos.com SXSW with Bob Blakely from the Burton Group, and Joseph Smarr from Plaxo. And moderating the panel was Kaliya Hamlin, Super Hero/Identity Woman.  

Overall, I would say that there was a lot of enthusiasm and discussion from both our panel as well as the audience about enterprises adopting OpenID, Oauth, data portability and the like. I wanted to comment on a couple of things on my blog, from the perspective of a service provider for enterprises looking to distribute apps via the Web, as well as a distribution channel for existing Web apps through our syndication program.

It's hard for enterprises to adopt something like OpenID or Oauth. Now when I am talking about enterprises, I am not talking about AOL, Google or Yahoo; rather I am talking about a SMB with 50-200 employees and perhaps even a few thousand users of technology. It's hard for them to adopt a technology that is something that has OpenID and Oauth effectively.  Why? Our panel talked about several issues. One that I would like to elaborate a bit more on is the conflicts that arise with corporate identity and user identities with enterprises versus consumer applications.

The company identity

The company is an identity and the employees of a company are subordinate identities. Each user's email address at the company is an asset of the company. The information stored at and created at work are assets of the company. In the consumer Web, the user is synonymous with an account for the most part. Your Gmail account is yours. In the corporate world, your email account is the company's. So the notion of another entity owning the identity of the employees is very different. 

A user that goes to work for a company should not use a consumer Web site-provided OpenID as their company identity. Why? All the data imported from your consumer site into the work site would become property of the company -- probably not a good thing. The reverse is also true.

Taking work assets from a work identity to a personal site could also create problems. Not to mention that you can get in trouble for company assets ending up where they shouldn't be. Your company could get into trouble for improper use as well. This interaction is confusing for company executives and makes it difficult to understand how to use OpenID and Oauth.

So A Single Identity is Multiple Users

An additional problem for users in companies trying to adopt Web technologies is the need to have multiple Web identities to log on to different apps. Trying to deal with this on your own creates a virtual identity crisis for the individual. If there are five apps that the company is using, there are now at least five log ons and it's confusing to track all that. The poor man's version of this is to synchronize or use the same UN/PW at all the sites. The bad deal is that one password leak is potentially damaging and irresponsible at the very least. So this confusion more than often leads a company to do nothing on web identity -- and potentially leaving valuable company assets at risk.  

But isn't OpenID the solution?

Okay now for advocates of OpenID it would seem that this is the solution to the identity crisis.  I agree on that point. If a business can "provide" OpenID accounts for it's users, then it can help manage the identity crisis. This is one of the main points we focused on as a panel.

The challenge is when businesses look at OpenID as a consumer of it for their staff, thereby accepting someone else's trust for registration of employees is clearly a difficult pill to swallow. While accepting someone else's OpenID for customers is a much easier pill to swallow.

However, I believe that businesses would benefit greatly by providing OpenID for their employees. Imagine if you will, giving your employees an OpenID to use to register with all company used applications. This would save tremendous time and create value in the use of technology.

The nay sayers will gladly remind me that there is more to the equation. OpenID and Oauth implementations can be very clunky still and while the intent is promising, the industry as a whole, still has a long way to go.

Meanwhile, here are some interesting things to check out:
 
]]> Blogging, BBQ and Geekery tag:www3.etelos.com,2009:/etelos//1.154 2009-03-11T23:54:11Z 2009-03-18T09:12:40Z Do you know what South by Southwest is? Sure, it's a great music festival, but did you know it is also one of the best tech conferences around? Eric http://www.etelos.com
SXSW Interactive is a compilation of some super quality speakers and panels as well as some of the best networking (read: parties) around. It is by far one of the best events I've attended.

This year's event, however, has a different appeal for us. Etelos founder & CEO Danny Kolke will be on a pretty powerful panel. OpenID, OAuth, Data Portability and the Enterprise will explore the challenges enterprise class companies face over data ownership.

Featuring Joseph Smarr from Plaxo, Kaliya Hamlin, AKA "Identitywoman" and Bob Blakely from the Burton Group will join Danny to discuss if OpenID and OAuth are good for the enterprise and how to implement them.

Shifting the focus

I think this will be an excellent topic for this year's event. Layoffs are piling up, mandatory furloughs are being enforced and startups are folding. As the emphasis shifts from true innovation to a successful business model, the debate over identity and data ownership becomes essential.

A prospect or sales lead is an invaluable commodity, and this is even more true in today's economic climate. But who owns that relationship? Who owns that customer's contact information?

I'm in the process of building up a schedule, but I want to get your input. What sessions have you excited? What speakers must you see? What parties are already on your list?  
]]> Etelos partners with Renovatix Solutions to launch SaaS Marketplaces tag:www3.etelos.com,2009:/etelos//1.156 2009-02-26T21:15:00Z 2009-02-26T14:17:45Z Etelos, Inc., a leading platform provider to software developers for their hosted applications, has announced today a worldwide distribution deal with Austin, Texas-based Renovatix Solutions to develop a comprehensive hosted application marketplace to serve the growing demands of small business customers. Eric http://www.etelos.com Partnership brings an online marketplace for Software as a Service applications to Renovatix' clients.

Renton, Wash. -- Feb. 26, 2009 -- Etelos, Inc., a leading platform provider to software developers for their hosted applications, has announced today a worldwide distribution deal with Austin, Texas-based Renovatix Solutions to develop a comprehensive hosted application marketplace to serve the growing demands of small business customers.

Etelos will build and implement the marketplace for select Renovatix clients in the financial services, membership and loyalty marketing channels. Built on the Etelos Platform Suite, this marketplace will bring Software as a Service (SaaS) to the small, service-based businesses that are looking for innovative solutions to the challenges they face.

"The Etelos Platform Suite is designed to help companies of any size obtain and use SaaS to reach out to their customers and provide extra layers of value," said Danny Kolke, Etelos Founder & CEO. "This partnership is a great opportunity to move ahead with this mission and help software developers reach new markets."

Etelos brings the best independent software companies such as Box.net, HyperOffice, Viewpath as well as popular open source solutions such as MediaWiki and Sugar CRM through a custom marketplace to companies looking to establish a SaaS presence. The Etelos Platform Suite provides consolidated billing, distribution and management of the applications. In addition, the Etelos Platform Suite aids software developers looking for an effective way to distribute their applications.

"In this challenging economy, the ability for any small business to source critical resources at a fraction of their cost couldn't come at a better time. Without costly or time intensive integration, our clients will be able to quickly implement this marketplace to distribute virtually any application their small business customer needs, entirely online," said J. Scott Robinson, General Manager, Renovatix Solutions. "The Etelos Platform allows us to provide world class business solutions and support to serve the needs of leading institutions, at a time their customers need it most."

Financial terms of the deal were not disclosed. For more information about the Etelos Platform Suite, please visit Etelos.com.

About Etelos, Inc.
Etelos is a Web app distribution platform delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or create new applications, then package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled application with their own application marketplace. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

About Renovatix Solutions, LLC
Renovatix Solutions is a strategy consulting and management firm based in Austin, TX, enabling turnkey resources for companies that value the power and speed of professional sales, representation, marketing, billing and account management services. For more information about Renovatix, please visit www.renovatixsolutions.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business which are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including: Our partnerships with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our products and platform roll-out. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

-END-

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